CHAMBERS IN ACTION
Local chambers across the country are taking the lead in creating and convening clean energy conversations, best practices, events and advocating on local policy.
CASE STUDY: Winter Park Prosperity Scorecard
OVERVIEW
The Winter Park Chamber of Commerce (FL) produced the Winter Park Prosperity Scorecard, an online dashboard that tracks and measures key indicators of Winter Park’s economic strength.
Winter Park, FL population: 26,307
Winter Park Chamber membership: 750 businesses
Timeline: 6-9 months
Launched: March 2022
OPPORTUNITY
As communities across the country struggled in the aftermath of the COVID-19 pandemic, chambers of commerce played a crucial role in revitalizing local economies by providing essential support and resources. The Winter Park Chamber partnered with the city, forming an Economic Recovery Task Force to assess opportunities to revitalize the local economy.
SURVEY
The task force decided to conduct a survey of its residents in order to determine the most important factors contributing to Winter Park’s economic landscape.
In order to ensure that their efforts were representative of the entire community, the chamber consulted a wide array of stakeholders in addition to chamber members. Holding more than twenty presentations with diverse community groups, the chamber worked to build community awareness, confidence, and investment in the project.
To ensure thorough methodology and minimize bias, the chamber hired Janelle Zurich Analytics to provide specialized survey development and was supported by Rollins College in gathering and analyzing the survey data. Over the course of several months, they conducted interviews with 616 Winter Park residents on the most important factors to stimulate the city’s economic revitalization.
“We became aware of needs that we didn’t traditionally look at, like poverty and food insecurity,” says the chamber’s President/CEO, Betsy Gardner, IOM. “Afterward, we thought we needed to create a tool measuring total prosperity where everyone could plug in and see the factors that create prosperity.”
SCORECARD
Following the survey, the chamber conceived of the Winter Park Prosperity Scorecard—an online dashboard reflecting the key indicators of the community’s economic and regional health. Informed by the survey data, the scorecard would lay a framework for assessing and directing economic recovery efforts.
With data visualization provided by eImpact and Lightcast and funding by the Edyth Bush Charitable Foundation, the scorecard features traditional prosperity metrics such as employment, industry, workforce, and housing, as well as measures of sustainability and clean energy, specifically:
Public electric vehicle charging units
Percentage of city fleet that is electric
Breakdown of renewable/clean energy mix under city utility portfolio
Number of annual solar permits (residential and commercial)
Screenshot from Winter Park Prosperity Scorecard. Source: Winter Park Chamber of Commerce (FL)
ROLLOUT
The chamber developed a multichannel communications strategy—including digital, earned, and traditional media—to ensure both survey engagement as well as coverage for the scorecard’s eventual release.
More videos with the chamber’s partners are available here.
RESULTS
The Winter Park Prosperity Scorecard was a resounding success, shaping community conversations and chamber programming as the economy rebounded.
The Winter Park Chamber received positive media coverage, including articles in the Orlando Sentinel and The 32789, and TV and podcast features. The release of the scorecard was covered in an episode of the Talk of the Town podcast.
The Prosperity Scorecard website has tracked over 16,000 lifetime visits, with 316 unique users and 477 visits in Q1 of 2024 alone.
The survey highlighted diversity in decision-making as a key metric, which served as the foundation of Winter PAC, the chamber’s political committee formed in January 2024. Winter PAC’s first endorsed candidate was elected to the city commission three months later.
With members of the Winter Park City Commission stating their desire to partner with the chamber on several aligned tenets featured in the scorecard—especially sustainability—the chamber is pleased to continue leading the community conversation on economic resilience.
CICE partners with local chamber to bring first public EV charging station to Florida island community
This week, the SanCap (FL) Chamber of Commerce unveiled an electric vehicle (EV) charging station at its visitors center, which serves both Sanibel and Captiva Islands, off the coast of Florida near Ft. Myers. The station is the first public EV charging station on either island.
The station is both a triumph of resilience and collaboration. In the planning stages before Hurricane Ian hit in September 2022 and delayed the installation, the charger is part of a program developed by Chambers for Innovation and Clean Energy (CICE) to help chambers and their members have access to EV chargers throughout Florida. This program addresses a critical need for the state, which currently has limited access to EV charging stations, and serves as a model for how business leaders can introduce EV charging stations to their communities.
“More and more Florida residents are choosing to drive electric vehicles and, as such, expanding the infrastructure for EV drivers is vital,” says Ryan Evans, executive director of Chambers for Innovation & Clean Energy. “Bringing this charger online is particularly significant because the SanCap Chamber has been a tremendous partner for us over the years.”
CICE worked with Florida-based Optimus Energy Solutions to provide and install the charging station at no cost to the SanCap Chamber and its communities. Two spots in the chamber parking lot are now designated for EV charging, open 24 hours daily. Both islands are renowned worldwide for being serene, idyllic environments for vacation getaways, so building out the EV infrastructure is part of the islands’ plan to preserve their natural ecosystems.
“This is an important step for the future of our destination, offering confidence to drivers of electric vehicles that they will find the infrastructure they need to charge their cars while experiencing our destination,” says John Lai, SanCap Chamber president and CEO. “We are grateful for our partners who have worked for several years to make this possible.”
The charging station comes as the country is facing growing need for EV charging stations, along with a cold spell which has placed greater strain on the U.S.’s EV infrastructure. According to a PwC analysis, the EV charging market could — and will need to — grow nearly tenfold to satisfy the charging needs of an estimated 27 million EVs on the road by 2030.
Based in Mt. Dora, Fla., Optimus Energy Solutions provided and installed the charger at no cost to the chamber. The company will manage and maintain the charger over the next 10 years. Users can pay at the station by credit card or with the CharePoint app.
UPDATE (1/30/24): This story was covered by the Ft. Myers News-Press, Naples Daily News, and Dealtown.
Tucson (AZ) Hispanic Chamber hosts two events on sustainability and clean energy
The Tucson (AZ) Hispanic Chamber of Commerce hosted two events during August and September, shining light on the jobs and economic opportunities with the clean energy economy.
On September 12, the Chamber co-hosted a clean energy webinar (recording available here), along with Arizona Forward and Chambers for Innovation and Clean Energy. The event provided 150 representatives of chambers of commerce, economic development agencies, government staff, and Arizona businesses a ‘snapshot’ of the substantial growth in Arizona for EV and battery manufacturing and the rapid deployment of wind and solar.
As Rob Elias, CEO and President of the Tucson Hispanic Chamber, observed during the discussion “energy sustainability is very important to our members - they have voiced this as a priority”. In addition to the session hosts, panelists included Steven G. Zylstra, CEO of the Arizona Technology Council, Joel Millman, Workforce Development Manager for Pinal County, and Blaise Caudill, Energy Advisor to the Governor.
Steve Zylstra highlighted the expansive job opportunities in clean energy and Arizona’s focus on reaching out to underserved communities. “$9B has been invested in EVs, batteries, and recycling in AZ, with 70% of those funds since the passage of the IRA and 90% since the IIJA, including 11,500 new jobs”. Joel Millman described Arizona as being at a historic crossroads as it becomes an EV supply and manufacturing hub. In order to fill the tens of thousands of clean energy jobs (and growing) in Arizona, not only do companies such as American Battery Factory and LG Energy Solution need staff, they need specific skills. Blaise Caudill updated the audience on Arizona's energy policies and plans.
The Tucson Hispanic Chamber’s second event was in August when they led a town hall with Reps. Juan Ciscomani (R) and Raul Grijalva (D). The conversation with the 200 attendees, covering sustainability, the economy, the border, and education, was bipartisan and modeled how a discussion with differing points of view can be informative and positive. In terms of common ground, both elected officials agree that the clean energy economy is a great way to attract jobs, investment, and opportunities to Arizona.
Currituck Chamber Celebrates New Oak Trail Solar Project
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