EV Industry in FL: The Electric Surge of EVs in the Sunshine State

One of the most high-profile aspects of clean energy is the growth of electric vehicles and in many cases, the membership of chambers of commerce are buying vehicles for their personal use, their fleets, and installing chargers at their business.

In April, nearly 200 people joined the Seminole County Chamber for an in-depth look at the state of the EV industry in Florida, including hearing from a panel of people in the industry moderated by the chamber’s CEO, State Senator Jason Brodeur.

Included on the panel were:
  • Brad Thoburn, Assistant Secretary of Strategic Development, Florida Department of Transportation
  • Shane Lillibridge, Customer Relations Manager, Headquarter Hyundai
  • Murat Babur, Global Director of Battery Management Systems, Microvast

Brodeur began the meeting by talking about the growth of the EV market in the United States, sharing that in 2011, there were 16,000 electric vehicles in the U.S. and, as of last year, there were more than two million. By 2030, it is expected that 50% of new cars sold in the US will be electric.

All of the panelists agreed the EV market will continue to surge, with Thoburn saying the state is looking at a 35% growth rate by the year 2030 being spurred, primarily by the technology within the vehicles.

To prepare, the state is focused on deploying the infrastructure needed for the electric market, by developing an EV master plan for the state. Florida must also submit its plan to the Federal government for the use of nearly $200 million in EV charging infrastructure by August 1.

“It’s changing our world, which is exciting, but it means we have to think differently and be more agile,” Thoburn said. “Our 20-year vision has to be very flexible and change on a dime.”
Deploying EV chargers and infrastructure is not only important to the state, residents, and Florida businesses but to manufactures, specifically, as well.

Lillibridge shared that Hyundai was reluctant to send its Ioniq 5 to Florida because of the lack of infrastructure, both public and private.

“In other states, California, Massachusetts and Rhode Island, you have to travel five to 10 miles to reach a high-speed charging station. In Florida, it’s over 70 miles,” he said. “We have to bring that number down.”

Lillibridge now gets about four cars to sell per month. “Honestly, when you drive a vehicle, you don’t know what color it is, so I can get you a vehicle, just don’t worry about what the color is,” he added.

Babur added the perception of people towards safety and technology is still not matching with the actual safety and technology level of the vehicles.

“Right now, we are really reaching great breakthroughs with the technology that is really bringing the cost down,” Babur says. “From the safety standpoint, there’s no carbon emissions and you don’t need to go to mechanic for regular maintenance.”

The one thing each panelist wanted the attendees to leave with:

  • Thoburn: “We need to continue to educate people on where this technology is headed,”
  • Babur: “Trust in the evolution of the battery technology, it’s safety and it’s range”
  • Lillibriget: “Let your anxiety go away, you’re not going to get stuck on the side of the road unless you are a bad driver.”
If you would like to learn more about navigating clean energy opportunities in your community, please contact Alan Byrd.