CHAMBERS IN ACTION
Local chambers across the country are taking the lead in creating and convening clean energy conversations, best practices, events and advocating on local policy.
CASE STUDY: Economic Growth Through Sustainability: The Reno + Sparks Green Business Certification Program
Providing thought leadership in the new energy economy
Overview
Set against the backdrop of Northern Nevada’s rapidly growing tourism and business landscape, the Reno + Sparks Chamber of Commerce’s (NV) Green Business Certification program is driving economic growth by helping businesses be more sustainable and profitable. Complete with training, tools, and support, the Green Business program enables businesses to reduce costs, enhance profitability, and attract eco-conscious customers and employees. By positioning the region as a leader in the new energy economy, the Chamber strengthens its role as a business advocate and makes the Reno metro area more attractive to investors.
Context:
Reno and Sparks (NV) population: 538,000 (2024 estimate, Macrotrends)
Reno + Sparks Chamber membership: 2,200+ businesses
Green Business Certification program launched 2022
Opportunity
With the increasing importance of sustainability in both consumer preferences and regulatory landscapes, the Reno + Sparks Chamber of Commerce recognized an opportunity to provide significant value and thought leadership. In partnership with Chamber member GreenUP!, the Chamber developed comprehensive training that includes metrics, tools, and processes, and is open to all businesses, to achieve Green Business Certification. Recognizing the significant economic contributions of the tourism and restaurant industries in the region, the Chamber also leads the specialized Green Dining Nevada Initiative.
How the Program Works
Upon registration, a green business coordinator is assigned and offers a site assessment, technical assistance, and connections to incentive programs, recommending low-and no-cost solutions to help businesses save money. The coordinator also provides useful resources, and evaluates certification criteria across seven categories: including energy, pollution prevention, solid waste, transportation, wastewater, and water. The Chamber covers all associated costs.
Vision
The Chamber’s commitment to innovation and sustainability positions the region at the forefront of the new energy economy. Per Chamber CEO Ann Silver’s recent opinion piece in This is Reno, “At the Chamber, we’re convinced that dedication to innovation and investment in grid modernization, energy storage diversification, and advanced transportation options are crucial to ushering our local economy into the new energy economy. This commitment will unlock countless opportunities for businesses to thrive and create a pipeline of great jobs for future generations and for homeowners to reduce costs and conserve energy.”
Economic Development Benefits
Reno + Sparks Chamber CEO, Ann Silver, sees significant economic benefits from the program for the Chamber, its members, and the community:
For Businesses:
Cost Savings: Businesses save money through waste and energy reduction, including the option to generate solar energy onsite—possibly even selling it back to the grid for passive income.
Enhanced Competitiveness: Practices such as installing EV chargers or electrifying vehicles, save money and attract eco-conscious customers and employees, particularly in the competitive tourism and restaurant sectors.
Increased Profitability: Sustainable practices, including the knowledge and tools to run a more sustainable business, lead to long-term profitability, positioning businesses to thrive in the evolving energy economy.
For the Chamber:
Membership Growth: The program draws new members, attracted to the Chamber for the Green Certification Training, and strengthens ties with non-member businesses, engaged as thought leaders. Once engaged, these thought leaders often become investors.
Policy Influence: By engaging with policymakers on this program, the Chamber deepens relationships and solidifies its role as a business leader and advocate for regional economic growth.
Regional Attractiveness: The Chamber’s leadership in sustainability strengthens area businesses and industries and makes the Reno-Sparks region more attractive to investors.
For the Reno + Sparks Community:
Tourism Protection: The program safeguards the valuable tourism economy by increasing environmental stewardship.
Meeting Consumer Expectations: Businesses that adopt sustainable practices meet growing consumer demands for recycling, composting, and reduced plastic use.
Results
Growth: Over 200 businesses are certified, with numbers steadily increasing.
Program Expansion: Chamber partner GreenUp! is looking to expand and add a level 3 certification.
Media Recognition: The program has garnered positive media attention for the Chamber.
Competitive Edge: Certified businesses are gaining an advantage in recruiting staff, particularly during peak seasons. A restaurant, for example, hiring students for the busy summer season, will have a leg up in attracting prospective employees as a green certified business.
Additional Lessons Learned
According to CEO Ann Silver, “It’s important to get ahead of the curve and not wait until something is legislated or inevitably becomes the sensible choice. If you wait, you miss an opportunity to be viewed as a leader.”
This proactive approach not only reinforces the Chamber’s role as a leader, but also helps attract and retain members by providing value upfront and driving long-term economic growth in the region.
To learn more about the program, check out the website. Or reach out to CEO Ann Silver at: asilver@thechambernv.org
Chevron REG Breaks Ground on 10-Acre Solar Array in Mason City, Iowa; Mason City Chamber CEO Delivers Remarks
Colleen Frein, President & CEO of the Mason City Chamber of Commerce delivered remarks at the groundbreaking ceremony for Chevron Renewable Energy Group on Tuesday, July 9. This event marked the start of construction on a new 10-acre solar array being added to the company's biodiesel plant in Mason City, Iowa. Her remarks are as follows:
We are excited to see this continued investment from Chevron Renewable Energy Group at the Mason City location. REG has been a crucial partner in the growth and development of the community. And I’d like to share some examples of what I mean by this.
First, biofuels are truly fueling the economy in North Iowa. For those who are guests in Mason City today, it should be pretty clear on why this is so important. We are the urban center of a rural region. The success of our farmers dictates the health of our local economy, and biofuel production plays a a crucial role in their success. But it goes beyond that – biofuel research and production is a key component in ensuring we have a healthy environment for our future generations. We are proud to be at the center of this industry here in North Iowa, and continued investments like the one we are celebrating today are evidence of that.
Second, and something that is dear to my heart, is Chevron REG’s investment in the greater good of the community. This facility has been a member of the Chamber for more than a decade, and we have seen great growth in that time. Not just in the industrial park, but in our downtown, in our parks, and in the attitudes of people in our region. Chevron’s local leadership has been heavily involved in this growth. This includes Tyler Kerr’s service on our Board of Directors, leading the Chamber as Board Chair through the pandemic. It includes Tonya Roberts’ willingness to step up and pitch in whenever it is needed, like enlisting her teammates and loved ones to help install the beautiful picture frames in Central and East Park. It includes Evan Hulbert ensuring community treasures like our North Iowa Band Festival and Moonlight Bike Ride are included in Chevron’s charitable giving.
On behalf of the Chamber’s 650 plus businesses, thank you for your commitment to the environment, to the people in our community, and to the development of our region. We look forward to many more years of partnership!
Seminole County Chamber Leads the Charge in Shaping Florida's Statewide EV Charger Regulations
In the 2024 session, the Florida Legislature passed a law preempting local governments of their power to regulate electric vehicle (EV) chargers, handing full control to the state. The new legislation directs state officials to create a unified set of statewide rules for EV chargers, similar to how gas pumps are regulated.
As one of the top chambers leading the state in improving its electric vehicle infrastructure, Seminole County Chamber President & CEO Rebekah Arthur joined Ben Pauluhn, founder of Optimus Energy Solutions, in providing testimony at the second of three public hearings to develop rules for EV chargers in Florida.
Also at the hearing were several groups focused on clean energy, including Chambers for Innovation & Clean Energy (CICE), local governments like the City of Orlando and Orange and Seminole Counties, and major companies like Walmart, Siemens, and ChargePoint.
“Our businesses want the freedom to deliver what customers want with as little interference from the government as possible,” Arthur said at the hearing. “Whatever anyone's thoughts are about electric vehicles, there is a significant segment of consumers who drive EVs and many of our businesses would like to cater to that segment with chargers.”
Throughout the hearing, many groups talked about the various aspects of the proposed rules that covered installation, safety, registration, punishment and more. The list of specific subjects that will be part of the new rules can be found here.
Pauluhn, whose company has installed more than 1,000 chargers in Florida and partners with CICE to provide no-cost chargers for chambers, echoed Arthur’s thoughts.
“If the State of Florida chooses to issue rules regarding EV charging infrastructure or the provision of EV charging services, it would be in the best interest of all parties to limit this in scope to only that which creates a faster local permitting process to build out stations, removes frivolous requirements (i.e. landscape) and promotes freedom of economic activity and consumer choice,” he said in his written statement. “Florida is 2nd in the nation in EV adoption, with zero state intervention to support. Let’s leave state intervention on both sides out of it. Layering regulations will unnecessarily hurt private business, hurt consumers and result in fewer employment opportunities.”
During the hearing, Richard Kimsey, Director of the Division of Consumer Services for Florida, emphasized the state would not prohibit any local government from incentivizing the installation of electric vehicle chargers. He also stressed the new rules would not conflict with existing codes on the state or federal level, particularly when it comes to NEVI funding for chargers.
Arthur says the Seminole County Chamber decided to voice its thoughts to the state because of the chamber’s push to provide EV chargers for businesses who want them installed for customers.
“My ask is that the state makes the installation of chargers as economically feasible as possible without hurdles and expenses that may prevent businesses from offering these services,” she testified in the hearing. “Allowing businesses to make choices on the services they offer with as few regulations as possible will allow our businesses to prosper and keep Florida and Seminole County thriving.”
The goal is to have a draft of the new rules complete in the fall and the new rules complete by the end of the year.
Tucson Chambers Send Support Letter to Congressman Ciscomani Ahead of IRA Anniversary
The Tucson Metro and Tucson Hispanic Chambers of Commerce sent a joint letter of support to their U.S. Rep. Juan Ciscomani (AZ-6) in advance of the August 16 two-year anniversary of the Inflation Reduction Act (IRA) signing. The chamber CEOs outline the critical importance of the IRA to local economic growth, innovation, access to clean energy, and creation of job opportunities. They also note that many provisions of the bill have long-standing bipartisan support.
Check out the full letter here.
Scaling Sustainability: Clayton Chamber (NC) Event Showcases Sustainable Business Growth
Business executives, elected officials, community leaders, and industry experts joined the Clayton Chamber of Commerce on June 26, 2024 for, “Scaling Sustainability: Growing Your Business and Doing More with Less.” The event emphasized the critical role of sustainable growth in economic development and was co-hosted by Danish pharmaceutical company Novo Nordisk.
The well-attended event follows Novo Nordisk’s announcement of their monumental $4.1 billion expansion, set to create 1,000 new jobs in Clayton and Johnston County. This investment, the largest life science venture in North Carolina’s history, highlights the fruitful partnership between the chamber and Novo Nordisk.
Presentations by Novo Nordisk included their ambitious ‘Circular for Zero’ initiative, aiming for zero environmental impact, as well as discussions on symbiosis and sustainability in design and construction. Local small businesses also played a significant role, with Paul Aclair, Brewmaster at Deep River Brewing, detailing their commitment to sustainable brewing practices, underscoring the chamber’s support for local sustainability efforts.
The event concluded with an exclusive tour of Novo Nordisk’s API facility, allowing attendees to witness the company's sustainable operations firsthand.
“This event was a remarkable opportunity for our community to learn about the innovative sustainability efforts being undertaken by both large corporations like Novo Nordisk and local businesses,” said Clayton Chamber of Commerce President & CEO Dana Wooten. “We are proud to support and promote such important initiatives that benefit both our environment and our community.”
The Clayton Chamber of Commerce has a strong track record in sustainability, featuring sustainable technology, renewable assets, and grid modernization in its legislative agenda, and receiving statewide recognition for its commitment to clean energy in 2021. At the 7th annual “North Carolina Clean Energy Champion” awards event, co-hosted by Conservatives for Clean Energy-NC (CCE) and Chambers for Innovation & Clean Energy (CICE), the Chamber was awarded the North Carolina Clean Energy Champion Award. The
By fostering collaboration between business and the community, the chamber is paving the way for a more sustainable future in Clayton and beyond.
CASE STUDY: Winter Park Prosperity Scorecard
OVERVIEW
The Winter Park Chamber of Commerce (FL) produced the Winter Park Prosperity Scorecard, an online dashboard that tracks and measures key indicators of Winter Park’s economic strength.
Winter Park, FL population: 26,307
Winter Park Chamber membership: 750 businesses
Timeline: 6-9 months
Launched: March 2022
OPPORTUNITY
As communities across the country struggled in the aftermath of the COVID-19 pandemic, chambers of commerce played a crucial role in revitalizing local economies by providing essential support and resources. The Winter Park Chamber partnered with the city, forming an Economic Recovery Task Force to assess opportunities to revitalize the local economy.
SURVEY
The task force decided to conduct a survey of its residents in order to determine the most important factors contributing to Winter Park’s economic landscape.
In order to ensure that their efforts were representative of the entire community, the chamber consulted a wide array of stakeholders in addition to chamber members. Holding more than twenty presentations with diverse community groups, the chamber worked to build community awareness, confidence, and investment in the project.
To ensure thorough methodology and minimize bias, the chamber hired Janelle Zurich Analytics to provide specialized survey development and was supported by Rollins College in gathering and analyzing the survey data. Over the course of several months, they conducted interviews with 616 Winter Park residents on the most important factors to stimulate the city’s economic revitalization.
“We became aware of needs that we didn’t traditionally look at, like poverty and food insecurity,” says the chamber’s President/CEO, Betsy Gardner, IOM. “Afterward, we thought we needed to create a tool measuring total prosperity where everyone could plug in and see the factors that create prosperity.”
SCORECARD
Following the survey, the chamber conceived of the Winter Park Prosperity Scorecard—an online dashboard reflecting the key indicators of the community’s economic and regional health. Informed by the survey data, the scorecard would lay a framework for assessing and directing economic recovery efforts.
With data visualization provided by eImpact and Lightcast and funding by the Edyth Bush Charitable Foundation, the scorecard features traditional prosperity metrics such as employment, industry, workforce, and housing, as well as measures of sustainability and clean energy, specifically:
Public electric vehicle charging units
Percentage of city fleet that is electric
Breakdown of renewable/clean energy mix under city utility portfolio
Number of annual solar permits (residential and commercial)
Screenshot from Winter Park Prosperity Scorecard. Source: Winter Park Chamber of Commerce (FL)
ROLLOUT
The chamber developed a multichannel communications strategy—including digital, earned, and traditional media—to ensure both survey engagement as well as coverage for the scorecard’s eventual release.
More videos with the chamber’s partners are available here.
RESULTS
The Winter Park Prosperity Scorecard was a resounding success, shaping community conversations and chamber programming as the economy rebounded.
The Winter Park Chamber received positive media coverage, including articles in the Orlando Sentinel and The 32789, and TV and podcast features. The release of the scorecard was covered in an episode of the Talk of the Town podcast.
The Prosperity Scorecard website has tracked over 16,000 lifetime visits, with 316 unique users and 477 visits in Q1 of 2024 alone.
The survey highlighted diversity in decision-making as a key metric, which served as the foundation of Winter PAC, the chamber’s political committee formed in January 2024. Winter PAC’s first endorsed candidate was elected to the city commission three months later.
With members of the Winter Park City Commission stating their desire to partner with the chamber on several aligned tenets featured in the scorecard—especially sustainability—the chamber is pleased to continue leading the community conversation on economic resilience.
CICE partners with local chamber to bring first public EV charging station to Florida island community
This week, the SanCap (FL) Chamber of Commerce unveiled an electric vehicle (EV) charging station at its visitors center, which serves both Sanibel and Captiva Islands, off the coast of Florida near Ft. Myers. The station is the first public EV charging station on either island.
The station is both a triumph of resilience and collaboration. In the planning stages before Hurricane Ian hit in September 2022 and delayed the installation, the charger is part of a program developed by Chambers for Innovation and Clean Energy (CICE) to help chambers and their members have access to EV chargers throughout Florida. This program addresses a critical need for the state, which currently has limited access to EV charging stations, and serves as a model for how business leaders can introduce EV charging stations to their communities.
“More and more Florida residents are choosing to drive electric vehicles and, as such, expanding the infrastructure for EV drivers is vital,” says Ryan Evans, executive director of Chambers for Innovation & Clean Energy. “Bringing this charger online is particularly significant because the SanCap Chamber has been a tremendous partner for us over the years.”
CICE worked with Florida-based Optimus Energy Solutions to provide and install the charging station at no cost to the SanCap Chamber and its communities. Two spots in the chamber parking lot are now designated for EV charging, open 24 hours daily. Both islands are renowned worldwide for being serene, idyllic environments for vacation getaways, so building out the EV infrastructure is part of the islands’ plan to preserve their natural ecosystems.
“This is an important step for the future of our destination, offering confidence to drivers of electric vehicles that they will find the infrastructure they need to charge their cars while experiencing our destination,” says John Lai, SanCap Chamber president and CEO. “We are grateful for our partners who have worked for several years to make this possible.”
The charging station comes as the country is facing growing need for EV charging stations, along with a cold spell which has placed greater strain on the U.S.’s EV infrastructure. According to a PwC analysis, the EV charging market could — and will need to — grow nearly tenfold to satisfy the charging needs of an estimated 27 million EVs on the road by 2030.
Based in Mt. Dora, Fla., Optimus Energy Solutions provided and installed the charger at no cost to the chamber. The company will manage and maintain the charger over the next 10 years. Users can pay at the station by credit card or with the CharePoint app.
UPDATE (1/30/24): This story was covered by the Ft. Myers News-Press, Naples Daily News, and Dealtown.
Tucson (AZ) Hispanic Chamber hosts two events on sustainability and clean energy
The Tucson (AZ) Hispanic Chamber of Commerce hosted two events during August and September, shining light on the jobs and economic opportunities with the clean energy economy.
On September 12, the Chamber co-hosted a clean energy webinar (recording available here), along with Arizona Forward and Chambers for Innovation and Clean Energy. The event provided 150 representatives of chambers of commerce, economic development agencies, government staff, and Arizona businesses a ‘snapshot’ of the substantial growth in Arizona for EV and battery manufacturing and the rapid deployment of wind and solar.
As Rob Elias, CEO and President of the Tucson Hispanic Chamber, observed during the discussion “energy sustainability is very important to our members - they have voiced this as a priority”. In addition to the session hosts, panelists included Steven G. Zylstra, CEO of the Arizona Technology Council, Joel Millman, Workforce Development Manager for Pinal County, and Blaise Caudill, Energy Advisor to the Governor.
Steve Zylstra highlighted the expansive job opportunities in clean energy and Arizona’s focus on reaching out to underserved communities. “$9B has been invested in EVs, batteries, and recycling in AZ, with 70% of those funds since the passage of the IRA and 90% since the IIJA, including 11,500 new jobs”. Joel Millman described Arizona as being at a historic crossroads as it becomes an EV supply and manufacturing hub. In order to fill the tens of thousands of clean energy jobs (and growing) in Arizona, not only do companies such as American Battery Factory and LG Energy Solution need staff, they need specific skills. Blaise Caudill updated the audience on Arizona's energy policies and plans.
The Tucson Hispanic Chamber’s second event was in August when they led a town hall with Reps. Juan Ciscomani (R) and Raul Grijalva (D). The conversation with the 200 attendees, covering sustainability, the economy, the border, and education, was bipartisan and modeled how a discussion with differing points of view can be informative and positive. In terms of common ground, both elected officials agree that the clean energy economy is a great way to attract jobs, investment, and opportunities to Arizona.
Currituck Chamber Celebrates New Oak Trail Solar Project
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